Google Performance Max Campaigns
Benefits of Google Performance Max campaigns.
Find more converting customers
- You customize the goals that matter to your business and maximize conversions or conversion value.
- Performance Max allows you to engage customers across Google's channels.
- With Google’s real-time understanding of consumer intents and preferences, paired with your input using audience signals, Performance Max can unlock new customer segments you may not have expected.
Drive more value
- Data-driven attribution across channels optimizes for the most incremental touchpoints that drive customers to conversion.
- Google AI is used to make more accurate predictions about which ads, audiences, and creative combinations perform best for you.
Acquire rich insights
- Performance Max asset reporting can help you understand which creatives are impacting performance and help you optimize campaign creatives to drive ROI.
- New insights, such as rising search trends, can help you understand changes in performance and inform your broader business strategy.