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Data management is evolving—and it’s a shift driven by the crumbling of third-party cookies. 1. Overview This document provides a comprehensive guide to integrating Adobe Audience Manager (AAM) with Google Ads. By leveraging this integration, advertisers can efficiently target high-value audiences built in AAM within the Google Ads ecosystem, allowing for enhanced campaign personalization and…

Unlocking the Potential: How to Connect GA4 to Pardot for Enhanced Marketing Insights At CorInteractive, we’re all about optimizing your marketing efforts to drive better results. Integrating your Google Analytics 4 (GA4) and Pardot (now known as Salesforce Marketing Cloud Account Engagement) data can be a game-changer, giving you deeper insights into both your website…